work & experience
Delivery, transformation,
and the work between.
Eight years managing 30+ events per year across Kuwait, Saudi Arabia, Qatar, and Lebanon. Operations, registration, commercial systems, and the team behind it all.
current
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Suffix Event · Kuwait / Saudi Arabia / Qatar
Delivery
Responsible for planning and delivering 30+ events per year across three countries. Events include the Riyadh Marathon (50,000+ participants), Doha Marathon by Ooredoo (20,800 participants), Gulf Bank 642 Marathon (10,000+ participants), NBK Run (7,000+ participants), and Ahsa Run (5,000+ participants). Each event managed end-to-end, from system configuration and registration pipelines through to logistics, race-day execution, and post-event reporting. Also contributed to the opening ceremony of the 26th Arabian Gulf Cup (Khaleeji Zain 26) in Kuwait, December 2024.
Commercial
Responsible for achieving registration targets across B2B, B2C, and upselling. Built a B2B corporate sales program from scratch, designed tiered packages, built the CRM pipeline for group registration, and managed client relationships from first contact through post-delivery reporting. Produced post-event analysis, capacity models, and revenue scenario plans used directly by senior leadership for pricing and structure decisions. Rebuilt the Al Qabas Padel Tournament from the ground up after a poorly executed previous edition: 300 teams, 9 categories, 10 courts, 8 days of competition, 5 hours per day.
Leadership
Led a team of three across operations, client services, and merchandise. Set KPIs, ran performance reviews, and built onboarding processes. Coordinated cross-functional delivery across internal teams and external vendors in three countries simultaneously.
independent
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Pace & Flow · Kuwait
Independent consultancy providing operations management, system design, and commercial advisory to sports organisations globally. Built registration platforms and ERP/CRM tools that move clients from spreadsheets to structured dashboards with automated reporting, invoicing, sponsorship tracking, and expense management. Published two practitioner playbooks and built the proprietary PACE and FLOW frameworks for registration strategy and participant journey design.
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Rasmilens · Lebanon / Kuwait
Sports event photography and branded content for clients across Lebanon and Kuwait, operating on a referral basis since 2015.
beirut marathon association · lebanon
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Beirut Marathon Association · Lebanon
Took strategic responsibility for participant programs and post-COVID event resumption planning, alongside operational delivery for events of 50,000+ participants. Produced intelligence reports and executive briefings for senior management, sponsors, and municipal stakeholders. Managed volunteer coordination, partner logistics, and race-day operations. Also responsible for the 542 Program, a five-month training initiative taking first-time runners from zero to completing the full 42km marathon. Graduated over 1,000 participants. Managed operations, logistics, and content across the full program cycle.
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Beirut Marathon Association · Lebanon
On-site logistics, bib distribution, and race-day operations across timing, medical, and route management teams. Built budgets and operating plans for multiple programs and ran end-to-end execution within a small team.
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Beirut Marathon Association · Lebanon
Participant registration, group entries, pre-event communications, and data management systems for one of the largest marathons in the Middle East — 50,000+ participants.
major events — part of the team
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Suffix Event
Operations and registration delivery for one of the largest road races in the region.
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Suffix Event
End-to-end registration strategy, group/coupon reporting, and participant journey design.
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Suffix Event
Registration lead, B2B corporate sales, and operations delivery.
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Suffix Event
B2B corporate packages, registration, and on-ground operations.
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Suffix Event
Registration strategy and operational delivery.
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Suffix Event
Took over a badly run tournament and rebuilt it from scratch — 300 teams, 9 categories, 10 courts, 8 days of competition, 5 hours per day.
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Suffix Event · Khaleeji Zain 26
Contributed as part of the organising team for the opening ceremony of the GCC's flagship football tournament.
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Beirut Marathon Association
Three progressive roles across registration, operations, and program management at one of the largest marathons in the Middle East.
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Suffix Event
Event operations and participant management.
areas of expertise
Program Management
- End-to-end event delivery
- Multi-workstream coordination
- Cross-functional team leadership
- Cross-border operations
Analysis & Reporting
- Executive briefings
- Revenue modelling
- Capacity planning
- Post-program analysis
Commercial
- B2B sales & pipeline management
- Pricing strategy
- Client relationship management
- CRM platforms (Zoho)
Tools & Languages
- Excel, Power BI, SQL
- Google Workspace
- Arabic (native) · English (fluent)
- Spanish (conversational)
education
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Universitat de Girona · Spain
Master Thesis: Key Success Factors of FC Barcelona — Orchestrating Technology and Organisational Aspects.
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Lebanese American University · Lebanon
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Johan Cruyff Institute
in the field
KIB The Stadium · Kuwait
Doha Marathon by Ooredoo · Qatar
Riyadh Marathon · Saudi Arabia
Ahsa Run · Saudi Arabia
Gulf Bank 642 Marathon · Kuwait
Gulf Run · Kuwait
Al Qabas Padel Tournament · Kuwait
26th Arabian Gulf Cup · Kuwait
Alcantara Holding · Kuwait
Beirut Marathon · Lebanon
