work & experience
Eight years running
programs at scale.
Operations, program management, B2B commercial systems, and analysis across Kuwait, Saudi Arabia, Qatar, and Lebanon — 30+ programs per year, up to 50,000 participants.
current
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Suffix Event · Kuwait / Saudi Arabia / Qatar
Planning and delivering 30+ programs per year across three countries — managing cross-functional teams, client relationships, commercial pipelines, and operational systems end to end. Events include the Riyadh Marathon, Doha Marathon (20,800 participants), Gulf Bank 642 Marathon, and NBK Run.
Produced post-program analysis, capacity models, and revenue scenario plans used directly by senior leadership for pricing and structure decisions. Built a B2B corporate sales program from scratch — tiered packages, CRM pipeline, and client relationships from first contact through post-delivery reporting. Led a team of three across operations, client services, and merchandise. Rebuilt a padel tournament from the ground up: 300 teams, 9 categories, 10 courts, 8 days of competition.
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Pace & Flow · Kuwait
Independent consultancy providing operations management, program design, and commercial advisory services to sports organisations in the GCC. Published two practitioner playbooks. Built proprietary PACE and FLOW frameworks for registration strategy and participant journey design.
beirut marathon association · lebanon
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Beirut Marathon Association · Lebanon
Strategic responsibility for participant programs and post-COVID event resumption planning, alongside operational delivery for events of 15,000+ participants. Produced intelligence reports and executive briefings for senior management, sponsors, and municipal stakeholders. Managed volunteer coordination, partner logistics, and race-day operations.
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Beirut Marathon Association · Lebanon
On-site logistics, bib distribution, and race-day operations across timing, medical, and route management teams. Built budgets and operating plans for multiple programs and ran end-to-end execution within a small team.
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Beirut Marathon Association · Lebanon
Participant registration, group entries, pre-event communications, and data management systems.
creative work
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Rasmilens · Lebanon / Kuwait
Sports event photography and branded content for clients across Lebanon and Kuwait. Operating on a word-of-mouth basis since 2015.
areas of expertise
Program Management
- End-to-end delivery
- Multi-workstream coordination
- Cross-functional team leadership
- Cross-border event delivery
Analysis & Reporting
- Executive briefings
- Revenue modelling
- Capacity planning
- Post-program analysis
Commercial
- B2B sales & pipeline management
- Pricing strategy
- Client relationship management
- CRM platforms (Zoho)
Tools & Languages
- Excel, Power BI, SQL
- Google Workspace
- Arabic (native) · English (fluent)
- Spanish (conversational)
events — part of the team
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Suffix Event
Operations, registration, and cross-border delivery.
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Suffix Event
End-to-end registration strategy, group/coupon reporting, and participant journey.
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Suffix Event
Registration lead, B2B corporate sales, and operations delivery.
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Suffix Event
B2B corporate packages, registration, and on-ground operations.
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Suffix Event
Registration strategy and operational delivery.
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Suffix Event
Took over a badly run tournament and rebuilt it from scratch — 300 teams, 9 categories, 10 courts, 8 days of competition.
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Suffix Event
Event operations and participant management.
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Beirut Marathon Association
Operations, registration, and participant experience across three progressive roles.
education
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Universitat de Girona · Spain
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Lebanese American University · Lebanon
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Johan Cruyff Institute