About
Mouhamad Rasmi
Sports and event photographer and filmmaker, based in Beirut. Before photography became my main work, I spent eight years running the events I now photograph.
I photograph sport the way I used to run it: prepared, on time, in the right place.
I picked up a camera in 2015 and never stopped. Rasmilens grew from race days in Beirut into coverage across Lebanon, Kuwait, Saudi Arabia, the UAE and Spain.
For eight years I also worked inside the operation: registration for the Beirut, Riyadh and Doha marathons, events of up to 50,000 participants, plus tournaments and ceremonies across the Gulf. That is why organisers trust me with access. I know the run-of-show, the restricted zones, the sponsor deliverables and the deadline the media team is working to.
Today I work freelance on photo and film projects, teach photography, AI and content creation, and build the tools events run on.
Now
What I'm doing
Freelance coverage
Sports and event photography, plus behind-the-scenes films, for organisers, clubs and brands.
See the work →Three courses at Amel Association
40-hour courses over 10 weeks, starting October 2026:
- Introduction to Photography
- Introduction to Generative AI
- Content Creation
Pace & Flow
Registration strategy, participant experience and event systems for sports organisers.
pacenflow.com ↗Experience
Career
- 2015 — nowRasmilens
Photographer & filmmaker
Freelance · Lebanon, Kuwait, Saudi Arabia, UAE, Spain
Sports and event photography, athlete portraits, event films and behind-the-scenes content. Latest coverage: FIBA WASL Final 8, Lebanon 2026.
- 2026 — nowPace & Flow
Founder
Consultancy for sports event organisers
Registration strategy, participant experience and the systems behind them. Author of two practitioner playbooks and the PACE and FLOW frameworks.
- Aug 2022 — Jul 2026Suffix Event
Senior Registration & Operations Manager
Suffix Event Management · Kuwait, Saudi Arabia, Qatar
30+ events a year across three countries, including the Riyadh Marathon (50,000+ participants), Doha Marathon by Ooredoo (20,800), Gulf Bank 642 Marathon (10,000+), NBK Run and Ahsa Run. Built a B2B corporate sales program, rebuilt the Al Qabas Padel Tournament (300 teams, 10 courts, 8 days) and led a team of three. Part of the organising team for the 26th Arabian Gulf Cup opening ceremony.
- 2018 — 2022Beirut Marathon Association
Registration Coordinator → Program Specialist
Beirut Marathon Association · Lebanon
Three roles across registration, operations and programs for one of the largest marathons in the Middle East. Ran the 542 Program, taking first-time runners to the full 42 km, with over 1,000 graduates. Also shot and edited the association's films.
On the ground
Events I've worked
Gold marks camera work. The rest I helped deliver on the operations side.
- FIBA WASL Final 8LebanonPhotography2026
- Riyadh MarathonSaudi ArabiaOperations · Registration50,000+
- Beirut MarathonLebanonRegistration · Programs · Film50,000+
- Doha Marathon by OoredooQatarRegistration · Race day20,800
- Gulf Bank 642 MarathonKuwaitRegistration lead · B2B sales10,000+
- NBK RunKuwaitCorporate packages · Operations7,000+
- Ahsa RunSaudi ArabiaRegistration · Operations5,000+
- Al Qabas Padel TournamentKuwaitRebuilt from scratch300 teams
- 26th Arabian Gulf Cup, opening ceremonyKuwaitOrganising teamDec 2024
- Jr. NBA LeagueLebanonPhotography2022
Beyond the camera
Systems I've built
Platforms I designed from problems I hit while running events.
- Pace & FlowConsultancyOperations, registration strategy and the systems behind them, for sports event organisers.↗
- TourneySetTournament platformBrackets, schedules, referees and fan broadcast across seven user roles. Built and launched with a partner.↗
- MomentsetAI race photographyBib recognition that matches every runner to their race photos.
- EventSetupRegistration & ticketingEvent registration, ticketing, seat selection and a venue builder for Lebanon and the GCC.↗
- CourtSetupFacility bookingCourts, academies, camps and classes on one booking system.
Writing
Articles
Notes on event operations and strategy, published on the Pace & Flow journal.
- May 2026Market intelligence↗
The Padel Paradox
The GCC owns professional padel, so why is the event business fragmenting?
- Apr 2026Strategy↗
The Database Myth
Why the organiser's database is not your marketing strategy.
- Apr 2026Event tech↗
The 4 Technology Tiers Every Sports Event Company Needs to Understand
Most event companies have a technology history, not a technology strategy.
- Apr 2026Strategy↗
The Strategic Miscalculation Behind Most Sports Event Failures
Three assumptions at the root of most sports event failures.
- Apr 2026Event tech↗
Event Website Security Risks Nobody Talks About
Most event and ticketing websites have at least one significant security gap.
- Apr 2026Strategy↗
Should Your Business Be in Sport Events?
A practical framework for businesses weighing the sports event opportunity.
Education & languages
Study
- 2016 — 2017Spain
MSc Business Innovation & Technology Management
Universitat de Girona
Thesis: Key Success Factors of FC Barcelona.
- 2012 — 2015Lebanon
BSc Business Management
Lebanese American University
- 2018Certificate
Sport Management Fundamentals
Johan Cruyff Institute
- LanguagesSpoken
Arabic · English · Spanish
Behind the scenes
On the operations side
Kit collection, start lines, ceremonies and the teams behind them. Scroll each row sideways.
Doha Marathon by Ooredoo
Qatar · 15 photos
Riyadh Marathon
Saudi Arabia · 5 photos
26th Arabian Gulf Cup
Kuwait · 3 photos
KIB The Stadium
Kuwait · 7 photos
Gulf Bank 642 Marathon
Kuwait · 9 photos
Al Qabas Padel Tournament
Kuwait · 3 photos
Gulf Run
Kuwait · 4 photos
Ahsa Run
Saudi Arabia · 2 photos
Alcantara Holding
Kuwait · 8 photos
Beirut Marathon
Lebanon · 9 photos
